C14+S1

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 * Chapter 14 Section 1 Advertising **

[|Self-Check]

Advertising Media Section 1
Objectives: Define Advertising List media types Remember that businesses use advertising to reach potential customers! **THIS IS THE GOAL!!!!!**

__Print Media__ Newspapers Magazines Television Direct-mail Advertising Directory Advertising Radio Advertising
 * __Types of Media__: **

__Mass Media__ Mass media is channels of communication like television, radio, and newspapers.

__Online Media__ (3 types) Popups Banner Webcast

__Other types of Media?__ Outdoor Advertising (billboards) Transit (posters on the side of buses, subways, airports, and even taxi-cabs